How much money does our hospital need and where can we find it?

In the current economy, questions like these are being asked more frequently. For answers, return to what you know. By optimizing existing government programs—like Medi-Cal, Healthy Way LA (LIHP), and Pre-Existing Condition Insurance Plans (PCIP)— you can put your organization on the fast track to maximizing your reimbursement dollars.

Attend Ensuring Access to Government Resources and Increasing ROI to access first-hand knowledge, tools and billing resources for low-income government programs.

Objectives & Audience

Workshop Objectives

• Gain first-hand insights on Medi-Cal enrollment and best practices, from eligibility to the billing stage.
• Learn about the Healthy Way LA mission.
• Identify ways to meet the medical costs for low-income patients quickly and reliably with Rapid Application for Medical Programs (RAMP).
• Receive a crash course on California’s Pre-existing Condition Insurance
• Program (PCIP), including how to obtain stipends through program enrollment.
• Identify best practices for Medi-Cal billing through ACS.

Who Should Attend?

Hospital CFOs, case management, business development, business office, financial counseling, admitting and registration professionals.

Agenda

Faculty

Ana Gonzalez is founding principal, president and chief executive officer of Diversified Healthcare Resources (DHR). Ana has worked as a health care management executive since 1986 where she was part of Tenet Healthcare’s subsidiary company, Syndicated Office Systems (SOS), overseeing their nationwide Eligibility program, working on high-profile turnaround projects, and providing technical support to the various regions. She is also an active member of Northern California’s HFMA Chapter and is well recognized for her eligibility workshops within the community and clients.

Ana Reza is the Vice President of Patient Access Services of the Hospital Association of Southern California (HASC).

Blanca Castro, manager of Provider Outreach and Education Department, CA-MMIS, brings over 20 years of experience in the development and implementation of successful outreach and education efforts at local and statewide health and human services programs. She is responsible for providing overall direction for the Regional Representatives, Provider Training, and Small Provider Billing Unit.

DelLora Ellis–Gant is a human services administrator for the County of Los Angeles – Department of Public Social Services CalFresh Nutrition Program (CFNP) Section. DelLora has a history of developing and maximizing successful collaborative efforts in the CalFresh Outreach Program, working extensively with front line administration and staff to provide CalFresh policy and procedures support. She has been responsible for the expansion of many of the Department’s CalFresh outreach activities and Restaurant Meals Program.

James M. Gerson, MD, is chief of Managed Care for the Los Angeles County Department of Public Social Services’ Healthy Way LA.

Jeff Zoukis, Director of Business Development, Western Region for ACS-Xerox, has spent over 30 years in the health care industry. He began his career at Tufts Medical Center it the clinical lab and in cytogenetic research. He has held positions in marketing, sales and business development at Hewlett-Packard, Philips Healthcare and ACS-Xerox specializing in information technology, image management and consulting services and solutions.

Moorea Warren is the Pre-Existing Insurance Program (PCIP) Outreach Coordinator at MAXIMUS.

Ryan Brebner, manager of Business Development for R&B Solutions, a national medical advocacy company, is responsible for leading the company’s sales and marketing initiatives. Prior to joining R&B Solutions in 2003, he worked as a manager for the City of Lake Forest. Mr. Brebner is an active member of HFMA, AAHAM, and NAHAM.